This is the era of information and internet has made every person at home knowledgeable, which was not the case in the past. People now have information from every corner of the world on their computer screen. However, this over-abundance of information can be a little threat for businesses as well. It is now hard for businesses to think of ideas that are new and unique, and appealing for their customers because almost every idea seems to have been used by some other business already. The creative minds are however always filled with new and unique ideas.